“Shuga” strikes Gold at 2014 World Media Festival

MTV Networks Africa’s pro-social drama, Shuga, has won a gold award at the World Media Festival. The sex and relationship drama series which was filmed in Lagos, Nigeria won the Gold Award in Edutainment for its role as a vehicle of communicating messages about public health, as an entertainment experience, and as a grass root teaching tool.

This is a second win after the first series won gold in Public Relations Health Award category in 2010.

Judged by industry experts, the 2014 awards saw 700 entries critiqued for writing, sound, editing, creativity, visuals, insights, and above all the extent to which the programme meets its stated goals and communicates with its intended audience.

Season 3 of Shuga, was written by Kemi Adesoye and directed by Biyi Bandele. It stars Ice Prince, Tiwa Savage, Iyanya, Maria Okanrende, Chris Attoh, Ikubese Emmanuel Ifeanyichukwu, Nick Mutuma, Okezie Morro, Dorcas Shola Fapson, Leonora Okine, Sharon Ezeamka, Efa, Timini Egbuson and Olumide Oworu.

 

Shuga premiered to 52 territories in sub-Saharan African on MTV Base (DStv Channel 322) on Sunday 1 December 2013.  The series aired to viewers in over 500 million households worldwide. – See more at: http://yawnaija.blogspot.com/2014/05/shuga-wins-gold-award-at-world-media.html#sthash.7e3sjNQe.dpuf
vehicle for communicating messages about public health, as an entertainment experience, and as a grassroots teaching tool.” – See more at: http://yawnaija.blogspot.com/2014/05/shuga-wins-gold-award-at-world-media.html#sthash.7e3sjNQe.dpuf
The MTV Staying Alive Foundation and MTV Base (Africa) have won the prestigious Gold Award in Edutainment at the World Media Festival for Shuga, the sex and relationships drama series filmed in Lagos, Nigeria. This is the second time that Shuga has won the award; after series 1 of Shuga achieved success in 2010, winning gold in the Public Relations Health Award category. – See more at: http://yawnaija.blogspot.com/2014/05/shuga-wins-gold-award-at-world-media.html#sthash.7e3sjNQe.dpuf
The MTV Staying Alive Foundation and MTV Base (Africa) have won the prestigious Gold Award in Edutainment at the World Media Festival for Shuga, the sex and relationships drama series filmed in Lagos, Nigeria. This is the second time that Shuga has won the award; after series 1 of Shuga achieved success in 2010, winning gold in the Public Relations Health Award category. – See more at: http://yawnaija.blogspot.com/2014/05/shuga-wins-gold-award-at-world-media.html#sthash.7e3sjNQe.dpuf

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